About Softie Studios

Founded by Holly Elizabeth Paykel in Sydney, Australia. We elevate classic pieces with unique, soft textures for a memorable experience, every day.

We design for women who love to show their skin; where the creation of flattering fits and shapes is at the forefront of what we do.

Our anytime styles are ethically and sustainably made. We produce in small production runs to ensure minimal waste, whilst working with small, family-owned businesses in safe and comfortable environments is at the heart of our process.

Designed in Australia, we work closely with our supply teams in Australia, China and Bali to bring our designs to life. We focus on sourcing premium fabrics and high quality craftsmanship to create long lasting wardrobe staples.